Nike A Long History Of Nike - 1952 Words

Nike is one of the well known company in USA and around the world. Nike has a long history of standing by the side of the endorsers whenever they are in trouble. Endorsers are the reasons how the companies earn money so it is one of the biggest and strongest reasons why they stand by their side until they can afford it. Nike has always supported its endorser but it has never gone to the depth of the problem and given a second thought. The history shows that Nike is a large company and does not really care about the problems related with the endorsers, but the assumption is not quite true. For example, Nike stood with the celebrities such as Tiger Woods and Kobe Bryant but did not stood up with Lance Armstrong for a long time. The only reason Nike stood for Tiger Woods was the survey results showed that his presence attracted the targeted population. Similarly, Nike had long term contract with Kobe Bryant and there was no evidence to the allegations that was brought agains t him. But in the case of Lance Armstrong he was proved guilty to use drugs that helps to accelerate the performance (Belch Belch, 2015, pp. 181-82). Nike was lucky that their endorser Tiger Wood has some positive response but the company should keep in mind that time always doesn t remains the same. If Nike keeps on supporting the celebrity without any research or second thought then customers may develop a bad image regarding the company such as customers may think that Nike isShow MoreRelatedCapital Structure1215 Words   |  5 PagesInformation My company choice is Nike Inc. (Nike), a multinational sports footwear, equipment and apparel manufacturing company based in Oregon, United States. This puts Nike in the apparel industry. In 2010, Forbes rated Nike as the top sports business with a total value of $10.7 billion. The most effective marketing strategy Nike employ is the sponsorship agreements they have with numerous top athletes in a variety of sports. Operating Risks of Nike When Nike was initially started out, theRead MoreCompetitive Analysis Of Nike Vs. Nike1497 Words   |  6 Pagescompetitors to Nike are Adidas, Reebok, Under Armor and Puma and the minor competitors are ASICS and VANS. In accordance with Porter’s 5 Forces, Nike has faced competition by using different and distinct capabilities in marketing. One attribute to such capability is its value or benefit offered to its customers. The intensity of competition from its competitors is high for each firm competes in various key areas of business. For example, Adidas has loyal customers who are soccer players, while Nike has highRead MoreThe Nike of Samothrace, the Hellenestic Mystery1188 Words   |  5 Pages The Nike of Samothrace, the Hellenistic Mystery Mysteries happen in the world constantly and are researched in and out to find out how and why. The Nike of Samothrace is one of those mysteries. This sculpture’s past is hidden and not much is known about it. 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A brief history will be provided followed by a detailed analysis of the components of globalisation, including topics such as: âž ¢ Role of transanational corporations âž ¢ Global consumer âž ¢ Impact of technology âž ¢ Role of governement âž ¢ Deregulation of financial markets Also an analysis of NIKE’s marketing startegies will be included eg: âž ¢ Market segmentation âž ¢ Product and service âž ¢ Promotion âž ¢ Place distribution Read MoreNike s Impact On International Business1294 Words   |  6 PagesIntroduction Nike, a multinational company is one of the top and well known athletic footwear and apparel producers in the world. It had established production plants in many countries and has many suppliers, distributors, and retailers worldwide. It is well known because of its engagement in international business and the amount of employment it had created around the world. Nike was criticized as a result of how it managed its expansion strategy which impacted the company positively and negativelyRead MoreNike vs Adidas1039 Words   |  5 PagesNike, Inc. (IPA: / naÉ ªki/) (NYSE: NKE) is a major publicly traded sportswear and equipment supplier based in the United States. The company is headquartered in Beaverton, near the Portland metropolitan area of Oregon. It is the world s leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment with revenue in excess of $18.6 billion USD in its fiscal year 2008 (ending May 31, 2008). As of 2008, it employed more than 30,000 people worldwide. Nike and Precision CastpartsRead MoreThe Tows Matrix : Swot Analysis942 Words   |  4 PagesThe tows matrix explains what the SWOT of Nike today. In this graph of SWOT matrix, we would like to explore what is possible for us to do in dealing with those elements in the business, externally and internally. Simply said, external comes from opportunities and threats, while internal comes from strengths and weaknesses of Nike. Corporate and Business Strategies Corporate strategy is the overall scope and direction of an organization. It indicates how managers are adding value to the business