The Seagram Building Essay examples - 1380 Words

The Seagram Building is prime example of the international style of design in the 20th century. The building is a true landmark of the city having an open plaza at the base of the building with high ceilings, floor to ceiling tinted windows and bronze mullions. Its imperious design, set in a plaza with fountain, was imitated many times and became an icon of North American corporate design. Mies is known as the father of the steel and glass structure. Mies designed many buildings during his life however none of the would be as popular and famous as the Seagram Building. In real estate and architecture, some dreams need a lot of staying power to get realized. The Seagram Building is the realization, some three decades late, of Mies van†¦show more content†¦Yet its much heralded plaza, which led the city to rewrite much of its office district zoning in 1961 to encourage similar open public spaces in new projects, is not really appropriate or necessary on as broad a landscaped boulevard as Park Avenue. Although the plaza has no formal seating, its low, dark green, polished granite north and south walls are Park Avenues most popular seating areas in good weather. The plaza has two rectangular reflecting pools at its north and south ends that are filled with forests of Christmas trees during the holiday seasons. For many years, a large Henry Moore sculpture was placed off-center in the plaza. Credit for the Seagrams high quality goes to Phyllis Lambert, the daughter of Samuel Bronfman, the head of Seagrams. Bronfman had selected Charles Luckman to design his proposed tower at the site. Luckman, as chance had it, had been the chief executive officer of Lever Brothers before becoming a full-time architect. Lambert, who had studied architecture, convinced her father to switch architects and upgrade the project and recommended Mies van der Rohe, who was internationally recognized but without a signature building in New York. With more than 800,000 square feet of office space, the Seagram Building is not petite. By setting back its tower, whose front facade rises without setbacks, so far on the site to create the plaza,Show MoreRelatedA Study on the Seagram Building1140 Words   |  5 PagesThe Seagram Building Overview Built in the early part of the second half of the twentieth century, the Seagram Building is located in the borough of Manhattan in the City of New York, at 375 Park Avenue, between 52nd and 53rd Streets. This parcel is denoted as block number 10307 and lot number 0001 (the building occupies the entire block) (NYC Office of the City Register, 2012). Currently a general-use office building with a variety of tenants, the building has a recent yet rich history, occupyingRead MoreThe Most Vital Period Of Time Is Now1498 Words   |  6 Pageschange† (p. 2). Seagram has begun the process of implementing a shared vision in regard to company-wide values. These values truly do encompass the values of the organization as a whole, as they were selected by not only upper management, but suggested by employees in all levels of leadership. Though a potential solution has been addressed and suggested, it is important that Seagram be held accountable to the lofty goals they have set. Thes e values will be the foundation upon which Seagram will growRead MoreLess Is More1788 Words   |  8 Pagesbetween the Seagram Building and the Guild House. Although on the surface, â€Å"less is more† means less decoration, the concept also means less structure with more open space. The Seagram Building is a 39-story office building that was constructed for the agency of Phyllis Lambert on Lake Shore Drive in New York in 1958 (Frampton 237). Two-thirds of the Seagram Building’s prime real estate lot is left empty (Hughes). In addition, Mies van der Rohe designed an open ground floor inside the building. NoRead MoreMarketing Management At Seagram Beverage Company Essay1830 Words   |  8 PagesDefinition of Project: Seagram is a mature organization that is faced with a critical challenge of changing its culture. The comprehensive goal being proposed in concern to Seagram’s future is to convert, continue, and mature an external status, as the top beverage company with 15% growth each year (Jick Peiperl, 2011). To accomplish the vision as a shared goal, it must be successfully embraced by the 200 senior managers, as well as accepted by the entire company and the public population. TheRead MoreLeading Organizational Change : Consulting Proposal Essay1921 Words   |  8 Pages Consulting Proposal #1 Liberty University BMAL 504 – Leading Organizational Change â€Æ' Consulting Proposal #1 Definition of Project: The understanding of the goal to be envisioned at Seagram moving forward is to become, remain, and develop an outside reputation as the top beverage company with 15% growth each year (Jick Peiperl, 2011). The vision must effectively be passed to the 200 senior managers to make it a shared goal to be given and embraced company wide. The hope is thatRead MoreDefinition Of Project : The Best Managed Beverage Company1752 Words   |  8 Pages1995 after meeting with 200 of his senior management team to announce that Seagram would be the â€Å"best managed beverage company†. Therefore, he explained the challenges that the profit gain by the development of their premier products, the diversification and acquisitions into new markets during the 1960’s into the late 1980’s would need a new fresh strategy for Seagram’s to stay competitive, hence the introduction of â€Å"Seagram Values†. These values would address and focus on improving operating systemsRead MoreOrganizational Change : The Seagram s Company1137 Words   |  5 Pagescommitment to these goals Seagram’s Co. administration will be capable of promoting extensive characteristics for motivational skills. Learning to appreciate the practices of committing strategies and continuing to work towards a goal that will compel Seagram Co. to overcome obstacles that will invariably come their way. The desperation involved with any goal setting commitment will in turn reflect Seagram’s Co. overall strengths to succeed. This includes ethics, character, and a rigid perceptive on peerRead MoreEssay about TD Centre: An Architectural Mini-Utopia in Downtown Toronto1548 Words   |  7 Pagesrealization of the project: Mies van der Rohe. The building was the last high-rise the world-famous modernist created and therefore it embodied all of his concepts and beliefs on the international style. The complex as a whole stands out in the multitude of high-rises of the do wntown core because of its typical, recognizable and repeated style. The original three point configuration by Mies has been expanded during the years with three new buildings by architectural firm Bregman and Hammond. ThoseRead MoreQuaker s Reasons For Buying Snapple And Snapple Essay1149 Words   |  5 PagesSnapple Quaker’s strategy eroded Snapple’s positioning and appeal for consumers, alienated channel partners, and left them with a large product portfolio that is difficult to manage. Also, Quaker failed to learn from Seagram, who lost 96% of their $25m investment in SoHo within 3 years. Seagram failed because they tinkered with price and flavors and dropped the network of small distributors. Quaker wrongly assumed that they could copy-paste Gatorade’s success formula of public presence with iconic spokespeopleRead MoreInfluence Of The Bauhaus School Of Design1028 Words   |  5 Pagesto the art behind Bauhaus design, in the article, The Abstract Art Frame, it was said that â€Å"With this vision of unity, the Bauhaus aimed to create an environment in which artists could work alongside architects and designers to contribute to the â€Å"building of the future.† They would achieve this by using the new technology machine. The purpose of their creations was for future uses. Because of Bauhaus initiative brought us white interiors, sling chairs, and glass skyscrapers. Marcel Breuer was